Browsing by Author "Bernthal, Matthew J."
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ItemAll work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events(Ingenta Connect, 2012) Bernthal, Matthew J.; Nagel, Mark; Harrill, Rich; Riner, PaulThis study explores the factors that influence business travelers' attendance at ticketed live entertainment events while traveling on business. Many ticketed live entertainment events (e.g., concerts, sport events) are held in metropolitan areas that are ripe with large numbers of business travelers who can be considered a market segment for event promoters. The current study surveyed business travelers in order to gain initial insight into what does and does not motivate them to attend such events. Results provide practical benefit to marketers of ticketed live entertainment events by helping them better understand business travelers as potential customers. ItemChildren’s game-day experiences and effects of community groups(Emerald Publishing Limited, 2018-05-18) Reifurth, Katherine Rose Nakamoto; Bernthal, Matthew J.; Heere, BobSport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children become fans of sport teams. The purpose of this paper is to explore the game-day experiences of children in order to better understand how these experiences allow children to socialize into the team community and become fans of the team. ItemChildren’s game-day experiences and effects of community groups(Emerald Publishing Limited, 2018-05-18) Reifurth, Katherine Rose Nakamoto; Bernthal, Matthew J.; Heere, BobPurpose Sport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children become fans of sport teams. The purpose of this paper is to explore the game-day experiences of children in order to better understand how these experiences allow children to socialize into the team community and become fans of the team. Design/methodology/approach The authors examine this through exploratory observational analysis and 26 semi-structured interviews with children at professional sporting events. Findings Among the results, it was found that children primarily focus on exploring ways to build membership in the fan community as opposed to initially building connections to the team itself. In addition, those children that watched the games with their peers demonstrated greater in-game emotional responses than those children that viewed the game with family. Research limitations/implications This study provides support for the importance of community membership in the initial stages of sport team fandom as well as the varying effects of different groups within fan communities on child fans. However, further research is needed to increase the generalizability of the results. Practical implications It is recommended that sport teams increasingly target groups that will bring children to games with their peers in order to enhance their game experience and increase their socialization into fandom. Originality/value This paper is one of the first in sport management to directly look to better understand children and the ways in which they become fans of sports teams. ItemCredit cards as lifestyle facilitators(Oxford University Press, 2005-06) Bernthal, Matthew J.; Crockett, David; Rose, Randall L.Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality. ItemIndustry Insider: Chip Wile(Fitness Information Technology, Inc., 2018-09) Bernthal, Matthew J.The article presents an interview with Chip Wile, president of the motorsports facility Daytona International Speedway Corp. Topics mentioned include the greatest strengths of his team while he was president of the motorsports facility, his adjustment in the Daytona, and the difference in managing events such as the Great American Music Festival from automobile racing events. ItemAn initial exploration into the psychological implications of adolescents' involvement with professional wrestling(SAGE Journals, 2005-05) Bernthal, Matthew J.; Medway, Frederic J.Professional wrestling has become an internationally popular type of 'sport entertainment' among youth. The professional wrestling industry targets children as consumers for live events, televised programming and product merchandising. However, the nature of wrestling has changed in the last two decades and many educators are unaware of the themes and messages that wrestling promotes. This article provides a historical and contemporary overview of professional wrestling and discusses the psychological implications of the violence of wrestling on children. In an initial study, measures of wrestling involvement, aggressive response to shame and Behavior Assessment System for Children (BASC) scores were analysed for 121 male participants (ages 10 to 17). Results indicated that those participants reporting more wrestling involvement tended to respond more aggressively to shame, demonstrated moderately higher levels of school maladjustment, showed higher levels of internalizing problems such as anxiety and social stress and showed lower levels of self-esteem and perceived self-adequacy. Directions for future research and implications for school psychologists are discussed. ItemWhen norms collide: Normative conflict in the processing of public service announcements(Routledge, 2006) Bernthal, Matthew J.; Rose, Randall L.; Kaufman, PeterThe effectiveness of public service announcements (PSAs) may be compromised by conflicting messages communicated by program material and commercial advertisements. For example, PSAs that invoke an injunctive norm against alcohol abuse by young people may be viewed in the context of alcohol consumption depicted in program content and alcohol advertising. In effect, a conflict of norms may be created in which societal prescriptions of how young people ought to behave are offset by descriptions of how people actually behave with respect to products such as alcohol or cigarettes and behaviors such as safe sex or healthy eating. In the current research, norm theory and information processing theory are combined to suggest hypotheses regarding the effectiveness of PSAs in the presence or absence of normative conflict. Two studies use print media to perform initial tests of these hypotheses. Finally, the implications of the results for public policy, health promotion, media planning, and further study are explored.