Browsing by Author "Dapko, Jennifer L."

Now showing 1 - 5 of 5

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Exploring Transparency: a New Framework for Responsible Business Management
(2016-01) Parris, Denise Linda; Dapko, Jennifer L.; Arnold, Richard Wade; Arnold, Danny
Purpose: The purpose of this paper is to critically review the relevant literature on transparency, provide a comprehensive definition of transparency, and present a new framework for facilitating the adoption of transparency as an ethical cornerstone and pragmatic strategy for organizational responsible business management. Design/methodology/approach: A systematic literature review—a methodology adopted from medical sciences to eliminate research bias—was conducted. In doing so, the definitions, antecedents, and consequences of transparency are accessed and synthesized. Findings: Based upon this process transparency is defined as the extent to which a stakeholder perceives an organization provides learning opportunities about itself. A conceptual framework emerged from the data. It describes when transparency is especially important, what organizations can do to be more transparent, and the potential benefits of transparency. Practical implications: The transparency framework can be used as a guide for organizations attempting to change their behavior, image, and performance by adopting transparency as a value in their organization. In addition, the framework can be used to create and adopt a universal (i.e. industry-wide or even societal-wide) code of conduct. Furthermore, this review, definition, and framework provide a template for academics to advance transparency theory, and empirically test the construct’s application. Originality/value: As a new research field, transparency has lacked a concise definition as well as a conceptual framework. This is the first comprehensive summary of transparency. In addition, this study contributes to the methodology of evaluating construct definitions to advance empirical research.
Metadata only
Exploring transparency: a new framework for responsible business management
(Emerald Group Publishing Limited, 2016-02) Parris, Denise Linda; Dapko, Jennifer L.; Arnold, Richard Wade; Arnold, Danny
Purpose – The purpose of this paper is to critically review the relevant literature on transparency, provide a comprehensive definition of transparency, and present a new framework for facilitating the adoption of transparency as an ethical cornerstone and pragmatic strategy for organizational responsible business management. Design/methodology/approach – A systematic literature review – a methodology adopted from medical sciences to eliminate research bias – was conducted. In doing so, the definitions, antecedents, and consequences of transparency are accessed and synthesized. Findings – Based upon this process transparency is defined as the extent to which a stakeholder perceives an organization provides learning opportunities about itself. A conceptual framework emerged from the data. It describes when transparency is especially important, what organizations can do to be more transparent, and the potential benefits of transparency. Practical implications – The transparency framework can be used as a guide for organizations attempting to change their behavior, image, and performance by adopting transparency as a value in their organization. In addition, the framework can be used to create and adopt a universal (i.e. industry-wide or even societal-wide) code of conduct. Furthermore, this review, definition, and framework provide a template for academics to advance transparency theory, and empirically test the construct’s application. Originality/value – As a new research field, transparency has lacked a concise definition as well as a conceptual framework. This is the first comprehensive summary of transparency. In addition, this study contributes to the methodology of evaluating construct definitions to advance empirical research.
Metadata only
The importance of timely social media responsiveness
(Henry Stewart Publications, 2021) Dapko, Jennifer L.; Boyer, Stefanie; Harris, Eric G.
Social media marketing has become a very popular way for brands to attract and interact with consumers. To realise the benefits of social media marketing, companies should understand and apply best practices. Using an experimental (A/B) design, this research compares what happens when brands respond to consumer posts and enquiries within one day and when they do not. This is a very practical scenario. When being asked to do more with less, marketing managers and small business owners oftentimes do not have the bandwidth to stay on top of social media every single day. This study examines the consequences for brands that are unable to respond promptly to enquiries made via social media. This research measures and highlights the fact that Facebook page visitors pay attention to a brand’s responsiveness, and that delay has negative consequences. In particular, the results from this experiment show that responding to posts and enquiries within one day results in significantly higher outcomes for consumer engagement behaviour intentions compared with not responding to posts and enquiries within one day.
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Less is more: An exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson’s initial-contact e-mail to millennial buyers within marketing channels
(Routledge, 2014-10) Dapko, Jennifer L.; Artis, Andrew B.
The use of e-mail between partners within a marketing channel is pervasive, but little research has been conducted to determine what practices are most effective. The use of e-mail as a preferred method of communication is expected to grow given the increased use of technology by young adults (i.e., millennials). Six different manipulations are used to explore the combined use of visual appeal (e.g., use of color, photos, logos) and linguistic style (i.e., casual or formal) when sellers use e-mail for initial contact with buyers of the millennial generation.
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Research papers screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment
(Henry Stewart Publications, 2021) Dapko, Jennifer L.; Snyder, Gregory J.
Analytics is changing at the speed of thought. If analysts are not capable of and motivated by self-directed learning, they will be left behind and their organisations will be left scrambling to keep up with their competitors. Even the best company-directed learning programmes cannot always keep pace with this change, and most analysts will find company-directed technical training falling short of their needs. Self-directed learning enables analysts to stay relevant and motivated in a quickly changing business world, and self-directedness is a key employee characteristic in creating adaptable and flexible organisations. This paper discusses ways in which hiring managers can screen analysts for self-directedness during the interview process. As important as it is for hiring managers to recruit a workforce with self-directedness, it is equally important to set up an environment where a self-directed learner can thrive and utilise those skills. Therefore, this paper will also discuss ways in which organisations can nurture self-directed learners once recruited.