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The Marketing Firm: a Transactions Cost Approach

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dc.contributor.author Dnes, Antony William
dc.date.accessioned 2017-04-13T21:19:47Z
dc.date.available 2017-04-13T21:19:47Z
dc.date.issued 1998-06
dc.identifier.citation Dnes, Antony W. "The Marketing Firm: A Transactions Cost Approach." Journal of Strategic Marketing, vol. 6, no. 2, June 1998, p. 157.
dc.identifier.issn 0965-254X
dc.identifier.uri http://hdl.handle.net/11416/307
dc.identifier.uri https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bth&AN=6274388&site=eds-live&scope=site&custid=s5615486
dc.description.abstract Presents a transactions cost approach in analyzing the concept of the marketing firm. Factors that influence the success of marketing; Transaction costs involved in marketing; Practical lessons provided by the study of long-term contractual relations.
dc.publisher Journal of Strategic Marketing
dc.subject Transaction costs
dc.subject Marketing
dc.title The Marketing Firm: a Transactions Cost Approach
dc.type Article


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