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All work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events

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dc.contributor.author Bernthal, Matthew J.
dc.contributor.author Nagel, Mark
dc.contributor.author Harrill, Rich
dc.contributor.author Riner, Paul
dc.date.accessioned 2022-06-20T17:32:50Z
dc.date.available 2022-06-20T17:32:50Z
dc.date.issued 2012
dc.identifier.citation Bernthal, M. J., Nagel, M., Harrill, R., & Riner, P. (2012). All work and no play makes Jack a dull boy: An exploration of business travelers’ attendance at live, ticketed entertainment events. Tourism Analysis, 17(2), 213-224. https://doi.org/10.3727/108354212X13388995267940 en_US
dc.identifier.uri https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=edo&AN=78348712&site=eds-live&scope=site&custid=s5615486
dc.identifier.uri http://hdl.handle.net/11416/636
dc.description.abstract This study explores the factors that influence business travelers' attendance at ticketed live entertainment events while traveling on business. Many ticketed live entertainment events (e.g., concerts, sport events) are held in metropolitan areas that are ripe with large numbers of business travelers who can be considered a market segment for event promoters. The current study surveyed business travelers in order to gain initial insight into what does and does not motivate them to attend such events. Results provide practical benefit to marketers of ticketed live entertainment events by helping them better understand business travelers as potential customers. en_US
dc.language.iso en_US en_US
dc.publisher Ingenta Connect en_US
dc.subject Business travel en_US
dc.subject Entertainment events en_US
dc.subject Tourism en_US
dc.title All work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events en_US
dc.title.alternative An exploration of business travelers’ attendance at live, ticketed entertainment events
dc.type Article en_US


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