Actions speak louder than personality: Effects of facebook content on personality perceptions

dc.contributor.authorGoodmon, Leilani B.
dc.contributor.authorSmith, Patrick L.
dc.contributor.authorIvancevich, Danica
dc.contributor.authorLundberg, Sofie
dc.date.accessioned2022-11-26T17:38:02Z
dc.date.available2022-11-26T17:38:02Z
dc.date.issued2014-03
dc.description.abstractMore employers are using Facebook content to evaluate employee characteristics (such as personality) that might influence job performance (Karl & Peluchette, 2009) believing that personality assessment of Facebook users is actually quite accurate (Kluemper & Rosen, 2009). However, researchers have not examined the impact of specific content on personality perception. Therefore, the purpose of this research was to determine the influence of content (professional, moderately professional, unprofessional) on evaluations of a target Facebook user’s personality. Participants were exposed to three real Facebook profiles that varied in the amount of inappropriate content (e.g., drinking, use of profanity, etc.) and were asked to separately rate levels of the Big Five personality characteristics for each of the Facebook users. Overall, participants were better at assessing the personality of the professional Facebook user (with no inappropriate content) compared to the users who had either moderately-professional or unprofessional content. In addition, there appears to be a 'cost' associated with posting even a small amount of 'negative content,' in that participants exhibited inaccurate personality perceptions of the moderately-professional user. These findings may be particularly important when one considers that employers are using Facebook information to evaluate prospective employees in the hiring process. Given the massive distortions in personality perceptions found in the current study, caution should be taken by those using Facebook to evaluate personality and Facebook users should take caution when posting negative content. (PsycINFO Database Record (c) 2016 APA, all rights reserved)
dc.identifier.citationGoodmon, L. B., Smith, P. L., Ivancevich, D., & Lundberg, S. (2014). Actions speak louder than personality: Effects of Facebook content on personality perceptions. North American Journal of Psychology, 16(1), 105–120.
dc.identifier.issn1527-7143
dc.identifier.urihttps://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=psyh&AN=2014-09153-010&site=eds-live&scope=site&custid=s5615486
dc.identifier.urihttp://hdl.handle.net/11416/933
dc.language.isoen_US
dc.publisherNorth American Journal of Psychology
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences
dc.subjectResearch Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Technology and social change
dc.titleActions speak louder than personality: Effects of facebook content on personality perceptions
dc.typeArticle

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