Effects of Second Screen on Traditional Television Advertising

dc.contributor.author	Hamrick, Emma
dc.date.accessioned	2017-05-29T21:32:34Z
dc.date.available	2017-05-29T21:32:34Z
dc.date.issued	2016-12
dc.description.abstract	In the media-saturated society present today, the process of multitasking between devices often results in information overload for media consumers. As a result, television viewers frequently tune out traditional television advertising and instead allocate their attention to mobile devices and social media. This use of the second screen is determined by viewers in order to fulfill their perceived media needs. In terms of live sports broadcasts, social media provides a secondary source of statistical information while also functioning as a communication hub that connects sports fans globally. These social sharing platforms enable users to gain insight into other viewer’s opinions and share those of their own. This research presentation outlines the effectiveness of traditional television advertising and the likelihood of engagement with brands over social media platforms in conjunction with game viewing.	en_US
dc.identifier.uri	http://hdl.handle.net/11416/330
dc.publisher	Florida Southern College	en_US
dc.subject	Information overload	en_US
dc.subject	Social media	en_US
dc.subject	Second screens	en_US
dc.subject	Television advertising	en_US
dc.title	Effects of Second Screen on Traditional Television Advertising	en_US
dc.type	Thesis	en_US

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