All work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events
This study explores the factors that influence business travelers' attendance at ticketed live entertainment events while traveling on business. Many ticketed live entertainment events (e.g., concerts, sport events) are held in metropolitan areas that are ripe with large numbers of business travelers who can be considered a market segment for event promoters. The current study surveyed business travelers in order to gain initial insight into what does and does not motivate them to attend such events. Results provide practical benefit to marketers of ticketed live entertainment events by helping them better understand business travelers as potential customers.
Business travel, Entertainment events, Tourism
Bernthal, M. J., Nagel, M., Harrill, R., & Riner, P. (2012). All work and no play makes Jack a dull boy: An exploration of business travelers’ attendance at live, ticketed entertainment events. Tourism Analysis, 17(2), 213-224. https://doi.org/10.3727/108354212X13388995267940