The Marketing Firm: a Transactions Cost Approach

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dc.contributor.authorDnes, Antony William
dc.date.accessioned2017-04-13T21:19:47Z
dc.date.available2017-04-13T21:19:47Z
dc.date.issued1998-06
dc.description.abstractPresents a transactions cost approach in analyzing the concept of the marketing firm. Factors that influence the success of marketing; Transaction costs involved in marketing; Practical lessons provided by the study of long-term contractual relations.
dc.identifier.citationDnes, Antony W. "The Marketing Firm: A Transactions Cost Approach." Journal of Strategic Marketing, vol. 6, no. 2, June 1998, p. 157.
dc.identifier.issn0965-254X
dc.identifier.urihttp://hdl.handle.net/11416/307
dc.identifier.urihttps://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bth&AN=6274388&site=eds-live&scope=site&custid=s5615486
dc.publisherJournal of Strategic Marketing
dc.subjectTransaction costs
dc.subjectMarketing
dc.titleThe Marketing Firm: a Transactions Cost Approach
dc.typeArticle

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