"On To Avalon" : The History of Avalon Groves

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"When we think of oranges, we think of sunshine, soft winds, flowers and palms. We think of romance and unreal things because the turning of sunshine into golden fruit is one of Nature's absorbing miracles." This is the opening line of a flowery brochure produced by the Orlando Orange Groves Company, in the mid 1920s, and given to every potential investor and tourist who would take a tour of the land outside of Winter Garden, Florida. The business proposal acquired by the staff of the McKay Archives in August 2016, is more quick to come to the point of the sales pitch. It begins "Orange County ... produces approximately one-third of all the oranges grown in the State of Florida. The rolling ridge land, composed of the famous Norfolk Fine Sand, is especially adapted to the culture of the orange."
Spring 2017 Fiat Lux poster presentation
Orange groves, Avalon Groves