College Student Communication Using Social Media

Abstract

The purpose of this study is to explore the levels of media richness of social media applications that are popular amongst college students. The greatest limitation to this study was sample size. Initially, we performed a repeated-measures ANOVA with the three most rated social media applications. However, the resulting sample size of 11 could not produce meaningful results (B = .03). We collected data for this study as the COVID-19 pandemic began. It is possible that the ways in which individuals used social media changed as the pandemic continued.