Browsing by Author "Rose, Randall L."
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ItemCredit cards as lifestyle facilitators(Oxford University Press, 2005-06) Bernthal, Matthew J.; Crockett, David; Rose, Randall L.Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality. ItemWhen norms collide: Normative conflict in the processing of public service announcements(Routledge, 2006) Bernthal, Matthew J.; Rose, Randall L.; Kaufman, PeterThe effectiveness of public service announcements (PSAs) may be compromised by conflicting messages communicated by program material and commercial advertisements. For example, PSAs that invoke an injunctive norm against alcohol abuse by young people may be viewed in the context of alcohol consumption depicted in program content and alcohol advertising. In effect, a conflict of norms may be created in which societal prescriptions of how young people ought to behave are offset by descriptions of how people actually behave with respect to products such as alcohol or cigarettes and behaviors such as safe sex or healthy eating. In the current research, norm theory and information processing theory are combined to suggest hypotheses regarding the effectiveness of PSAs in the presence or absence of normative conflict. Two studies use print media to perform initial tests of these hypotheses. Finally, the implications of the results for public policy, health promotion, media planning, and further study are explored.